Recently, PokerStars announced that it appointed Neymar Jr as a cultural ambassador. While the Brazilian football star has been a long fan of poker, now he will help the famous brand in multiple projects from art and design to music, and more.
Furthermore, the new appointment complements an existing collaboration between PokerStars and the football star. Before becoming a cultural ambassador, Neymar Jr curated multiple music playlists for the brand. His goal was to provide an ultimate soundtrack, suitable for every type of poker game. His favorite songs are available at NJRadio on Spotify.
“Poker is so much more than just the game.”
In a statement, Neymar Jr acknowledged that for him, poker is much more than a game. He pointed out that one of the main reasons to love poker is the community and culture. Furthermore, he said that he is excited and ready to start the next chapter with PokerStars. In conclusion, Neymar Jr said that music is a real passion for him, but there is, even more, to come from the collaboration.
PokerStars’ global director of brand and creative, Martin Nieri, shared his excitement by saying that besides a globally recognized sports star, Neymar Jr is also a “proven creative with a deep interest in the culture around him”.
“In a first for the industry, together we’ll be creating moments to truly shake up poker and rewarding those who get involved in all that’s to come.
“Martin Nieri, global director of brand and creative, PokerStars
Furthermore, he acknowledged that the new role marks the beginning of an exciting era for the PokerStars community, which merges poker and culture. In conclusion, Nieri said that together with Neymar Jr, PokerStars will create moments that will truly shake up poker, and also reward those involved.