LeoVegas, the Swedish gambling operator, announced today plans for entering the US market. The entry would be facilitated via an access deal with Caesars Entertainment. The company revealed that it plans to launch its LeoVegas brand in New Jersey in the first half of 2022.
LeoVegas to Enter the Regulated US Market in 2022
LeoVegas announced today that it plans to launch its LeoVegas brand in the United States. New Jersey is going to be the first state where the company will launch its proprietary technical platform that ensures a world-class gaming experience. Furthermore, the launch will be facilitated via a market access agreement with Caesars Entertainment. It is expected that the company will enter the US market by the first half of 2022.
The US gaming market holds incredible potential and continues to grow constantly. This is one of the reasons why LeoVegas decided to seize the moment and secure entry into what is expected to be the largest regulated market in the world. Furthermore, to ensure its world-class gaming experience, the company will use its proprietary technical platform dubbed Rhino.
LeoVegas’ technical platform allows the company to have full control over the product. Consequently, it allows LeoVegas to provide a unique gaming experience for its customers in the US. Before launching, Rhino will also need to be certified by the relevant authorities in New Jersey.
The Company Is Proud to Announce Its Plans for US Market Entry
Gustaf Hagman, Group CEO at LeoVegas shared his excitement by saying that the company is proud to share plans about entering the US market. Furthermore, he deemed that Caesars is the perfect partner. Hagman acknowledged that the timing to launch “The King of Casino” in the growing US market is perfect.
“We are proud to finally be able to share our plans to establish ourselves in the USA.”
Gustaf Hagman, Group CEO, LeoVegas
According to him, the market has significant potential to grow, and “players are just now discovering online gaming“. Additionally, Hagman assured that LeoVegas remains focused on offering the best mobile gaming experience with the help of innovation and leading technology. In conclusion, he said that having full control over technology will give LeoVegas a key competitive advantage.